Hair is fashion. It’s not just an accessory; it’s the frame to your face, the mood of your outfit, the finishing detail that speaks before you do. And just like fashion, your hair colour reflects the seasonal palette. This winter, it’s all about fire: bold reds, warm coppers, rich auburns, and that striking contrast of crimson on blonde.
Whether you’re deepening your natural brunette or brightening your blonde with a shot of red, adding warmth is one of the most flattering ways to energise your entire look. Think of a spectrum: from soft strawberry tones to spicy coppers, from cool ruby hues to violet-based reds that glow in the low winter light.
Why Red Hair is Having a Moment
Red hair is expressive. It radiates character and confidence. From warm coppers that soften the complexion to deep wines that sculpt the face, reds can act like a real-life filter, blurring, enhancing, and flattering in all the right places. For blondes, even a whisper of rose gold or copper pink adds edge without committing to a complete transformation.
This isn’t a trend; it’s a seasonal glow-up.
How to Maintain Radiant Red Hair
Red is powerful—but it does need care. Here’s how to keep your fiery hue fresh, luminous, and healthy between salon visits.
1. Start with Healthy Hair
Healthy hair holds colour better. Red pigments are notoriously quick to fade, so a strong foundation is essential. If you heat style often, switch to damage-preventative products that shield while they repair.
Your must-have:
Pure Guardian Angel – a lightweight, invisible thermal mist that forms a barrier between your hair and heat tools. Think of it as your colour’s bodyguard.
2. Wash Less, Glow More
Red colour molecules are small, so they rinse out faster than other tones. Aim to wash your hair no more than 2–3 times a week. Always wait at least 72 hours after your salon visit before your first wash.
Insider tip:
Use Juuce Dry Shampoo between washes to refresh your roots without stripping colour.
3. Stay Sulphate-Free, Always
Sulphates fade colour faster. Every product in your home routine needs to be colour-safe, gentle, and effective.
Best in class:
Pure Colour Angel Shampoo & Conditioner – designed for coloured hair with anti-fade technology and nourishing Açai and Mongongo oils to lock in colour and shine.
For the Ultimate Red Glow: Lamellar Vitality Ritual
Want your hair to feel like silk and look like glass? Pure Lamellar Vitality is a luxury redhead’s best friend.
This collection delivers deep hydration, mirror-glass shine, and colour-lock technology thanks to its powerhouse trio:
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Lamellar Bioscience – micro-layers of hydration that smooth the cuticle and seal in colour.
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Energising Creatine – strengthens hair from within.
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Pure Organic Certified Complex – a nourishing blend of organic botanicals and oils.
How to use it:
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Cleanse with Lamellar Vitality Shampoo
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Condition with Lamellar Vitality Conditioner
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Once a week, treat with the Butter Mask
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For instant luminosity, finish with Glass Hair Treatment
This ritual protects your red and boosts vibrancy, while adding a silky softness that feels like a salon treatment in your own home.
Protect Against the Sun
It’s not just summer that fades your colour. Winter UV still damages red tones. The solution? Physical barriers and products that offer protection.
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Wear a hat or silk scarf on sunny days.
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Apply Luminous Vitality Leave-In Silky Foam for heat protection, anti-frizz control, and a smooth, shiny finish with body.
Red Hair is a Statement. Own It.
Choosing red is an act of courage. It’s bold, it’s beautiful, and it needs care. With the right maintenance routine, your colour will remain vibrant, your hair healthy, and your style unforgettable.
Let your colour speak volumes—and make sure it keeps saying exactly what you want it to.
