It’s a fact of life, heat styling is a major part of most women’s hair routine. From those pin-straight looks to creating waves and body in the hair, hot tools have become a part of everyday life.

So how bad is heat styling for your hair really? Well, damaged hair and excessive heat styling are synonymous. You need to be taking steps to protect your hair from the rigours of hot tools, or you could be causing your hair to dry out and that beautiful colour to fade.

Unfortunately putting down the hot tools for every isn’t always an option if we want those glamorous looks. With a few extra steps to your hair care routine and some precautions when using hot tools, you can keep using your curling irons, straighteners and blowdryers. Just follow the five tips and you will be on the right track to protect your hair from damage and reduce the fading of your colour.


Ok, this might seem like a no-brainer, but it is so, so important with the majority of our styling done with hot tools. Think of heat protection as you would sunscreen, you wouldn’t walk outside without it, it’s the same with heat protection. It helps protect your hair and reduce the amount of colour fade. Did you know there is a difference between heat protection and thermal protection? Heat protection is designed to protect the hair from sun and the heat of a blowdryer, but thermal protection is designed to keep your hair protected from the scorching temperatures of straightening irons and curling tongs.

Pure products have built-in thermal protection, but if you need extra protection then Juuce Heat Sheild protects during and after 200˚C heat styling by locking in moisture and nutrients that help to extend colour life and strengthen resistance to breakage. Anti-heat + UV + humidity + oxidation protection. The oil base also transforms frizzy coarse unruly hair into straight, smooth and soft hair.


After you have applied your preferred Pure styling product with built-in thermal protection or used Juuce Heat Sheild, you now need to make sure you are using the right temperature setting on your hot tools. When using the blowdryer you want to keep it on high velocity and medium heat to dry the hair. When it comes to straighteners and the like thinner and finer hair are very susceptible to damage so it is better to use a lower temperature with your tools. So try to stay around 120-145 degrees Celcius (145 degrees is when hair colour starts to break down, another reason to use thermal protection). If you have hair that is more on the coarse side then you can turn that up to 180-200 degrees Celcius. Even though many hot tools can go all the way up to 220-240 degrees, you don’t want to be going there if healthy hair and a long-lasting colour is your goal.


When you are styling your hair don’t keep passing the irons over and over the hair again. You may feel that this is getting the hair straighter or smoother but you are most likely starting to increase the damage done to the hair, even with thermal protection! If you have prepared your hair correctly and chosen the right temperature setting for your hair then one slow pass should do the job.


If you are using any form of heat styling then you must replace the moisture that is lost. Using a hydrating hair mask such as Pure Sacred Mask once a week. You might also need a little protein as well or if your hair is really suffering from heat damage then you might want to check out my post on How to choose the right pure hair mask.


color: inherit; font-size: 1.95em; font-weight: 600;”>Learning to style your hair without heat is so important. This enables your hair to have a break from the rigours of heat styling. Whether it’s a braid or a messy updo, there are so many gorgeous and easy styles that don’t require heat, just a few bobby pins, some Pure Plumping Clay Spray which gives you incredible volume and sexy flexible texture and in a few minutes you could be sporting a Bardot inspired chignon.